I am not a PR person, I do not have an MBA, I know nothing of “marketing” except that it is an often over-and-mis-used word, and it seems to me anyone can “market” these days. I have no idea what companies get out of sponsoring amateur athletes, or how amateur athletes demonstrate their value to […]Read more "Make Some Noise!: Regarding Sponsorship"
One day in mid-July I got a pretty fantastic e-mail from my friend, Bill McKee. It read, in part: Quick question for you… would you like to meet Craig Alexander for a one-on-one interview? My wife [Deirdre McKee] works for a consulting company and one of their clients, Core Power, is a sponsor of Craig […]Read more "Recovery: My Interview with Craig Alexander"